Episode Summary

Ian Lamont of i30 Media discusses strategies for using Amazon Marketing Services to make your book pop to the top in Amazon searches.

Episode Notes

Ian Lamont of i30 Media discusses strategies for using Amazon Marketing Services to make your book pop to the top in Amazon searches.

Covered here are key concepts like bidding and budgeting, and a real-world assessment of what works and what doesn't when working with Amazon (or with Facebook and Google ads).

Here’s the YouTube how-to video Ian mentions in the podcast: “How to Make Amazon Marketing Services Product Display Ads”: https://youtu.be/oQvAsSQ3tV4

Mentioned in the members’ question portion of the podcast are new classes in Copyediting and Developmental Editing at UCLA Extension. For information, go to https://www.uclaextension.edu/.

Participants

Ian Lamont is an award-winning technology journalist, author, and publisher, and the founder of i30 Media Corp. and IN 30 MINUTES Guides. He is also a director and treasurer of the Independent Book Publishers Association and serves on IBPA's Executive Committee. His books include Twitter In 30 Minutes and Lean Media: How to Focus Creativity, Streamline Production, and Create Media That Audiences Love. A graduate of Boston University and the Massachusetts Institute of Technology, he lives in the Boston area with his family. Visit https://in30minutes.com.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

About the Show

"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success.

Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, typographers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry.

We are sponsored and supported by the Independent Book Publishers Association, the largest book publishing association in the US serving independent publishers and author publishers. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry.

Your host is Peter Goodman, publisher of Stone Bridge Press and a longtime member and past Board Chair of IBPA.