Episode Summary

United Way’s William Browning shares how a 130-year-old organization is changing how nonprofits use technology for good

Episode Notes

United Way isn’t new—but it’s creating a new way for NGOs to engage with people around the world through technology.

William Browning, United Way Worldwide’s Chief of Digital Transformation and Technology, joined Purpose 360 to talk about the organization’s shift from transactional to transformational.

As the world’s largest privately-funded nonprofit, United Way’s scope is vast: 2.9 million volunteers, 10 million donors, and 60 million people served in 2017. Now, the legacy organization is adopting an entrepreneurial mindset to reinvent the dynamic between nonprofits, issues, communities, and employers.

Listen for William’s insights on:

  • Remaining relevant (as a 130-year-old organization) in a world rife with pressing social issues
  • How United Way and Salesforce teamed to create an all-new technology platform, Philanthropy Cloud
  • United Way’s business-minded, customer-centric approach to transforming how employers and employees give at work

Resources + links

About the Show

Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Hosts Carol Cone and Chris Noble bring decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.