Why a top government health official decided to go work for an e-cigarette company.
Tevi Troy helped lead the nation's health department under President George W. Bush. Now he's helping steer JUUL — the nation's most popular e-cigarette company — through the Washington policymaking process and public health scrutiny.
"Using a JUUL is worse than doing nothing," Troy acknowledged on the podcast. But"if we can get people to switch away from [traditional] cigarettes… there's a potentially huge public health benefit."
In conversation with POLITICO’s Dan Diamond, Tevi explains why he joined JUUL and how he sees the company’s mission (starts at the 2:00 mark), why JUUL has a special responsibility given its market-leading position (6:00), the public health risks of e-cigarettes and resulting FDA scrutiny (8:30), the politics of vaping (15:30), the New Yorker’s article on JUUL (18:30), why opening a JUUL feels like unboxing an Apple iPod (20:00), and Tevi's views on the current HHS, having served as deputy HHS secretary during the George W. Bush administration (24:00).
Then in the recurring “Steal My Job” segment, Tevi talks about how he became a published book author and offers tips for anyone interested in writing a book (36:20).
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MENTIONED ON THE SHOW
Some of FDA Commissioner Scott Gottlieb's March 2017 comments on e-cigarettes. https://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/ucm601690.htm
Jia Tolentino's New Yorker article on JUUL. https://www.newyorker.com/magazine/2018/05/14/the-promise-of-vaping-and-the-rise-of-juul
Tevi's books, "What Jefferson Read, Ike Watched, and Obama Tweeted: 200 Years of Popular Culture in the White House." https://www.amazon.com/dp/B00APDG0VK/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
and "Shall We Wake the President?: Two Centuries of Disaster Management from the Oval Office." https://www.amazon.com/Shall-Wake-President-Centuries-Management-ebook/dp/B01LWCUH4N/ref=la_B001HPAYYE_1_1?s=books&ie=UTF8&qid=1528929225&sr=1-1
About the Show
Weekly conversations with some of the most interesting and influential people in health care, hosted by POLITICO Pulse author Dan Diamond.
POLITICO's Pulse Check
By POLITICO's Pulse Check
The rise of JUUL, with Tevi Troy
Jun 13, 2018