Episode Summary

We go to trade shows and we are constantly asked, "what do you do?" Sadly, the answer to that questions turns out to be a 5-35 min rant by most people instead of a clear and concise one-liner. An elevator pitch needs to be short, clear, and direct to the point. In this episode, we talk about why one-liners are important and how you can begin crafting your own.

Episode Notes

We go to trade shows and we are constantly asked, "what do you do?" Sadly, the answer to that questions turns out to be a 5-35 min rant by most people instead of a clear and concise one-liner. An elevator pitch needs to be short, clear, and direct to the point. In this episode, we talk about why one-liners are important and how you can begin crafting your own.

About the Show

So the question is this, how do entrepreneurial sales people like us, who have traditionally sold alone and used gut and intuition to hit their number, take their innate talents and begin selling using science, technology, and the secrets of thousands who have done it before---to crush their quota and change the world. That is the question and this podcast provides the answers.