Episode Summary

Avani Patel of the Ember Company shares what it takes to launch a new brand in the current consumer climate, how to identify white space in the market and what new companies bring to the retail landscape that many established players can learn from.

Episode Notes

For this episode, we're joined by Avani Patel of the Ember Company, formerly Trendseeder, the platform she founded in 2012 to pair fashion expertise with business acumen. The program provides startup business with the educational, advisory and networking opportunities they need in order to create sustainable brands.

Avani shares what it takes to launch a new brand in the current consumer climate, how to identify white space in the market and what new companies bring to the retail landscape that many established players can learn from.

About the Show

Sourcing Journal Radio is thought leadership brought to life. Each podcast episode provides apparel industry executives with a platform from which to showcase their personalities and share their perspectives on a range of engaging topics, enabling listeners to consider new points of view and plot their next steps.