Episode Summary

In this week’s episode, we discuss the challenges of getting fit right, the consequences when brands and retailers don’t, and how the industry can help consumers find products that work for them.

Episode Notes

Joining us are Don Howard, executive director of Alvanon, which uses technology and body shape data to advise apparel firms on fit and sizing, and William Adler, CEO of True Fit, a data-driven company that aims to help retailers personalize the shopping experience by enabling shoppers find the right products for them.

These companies represent the variety of ways apparel is working to solve the fit issue from the design side as well as from a consumer-facing perspective.

About the Show

Sourcing Journal Radio is thought leadership brought to life. Each podcast episode provides apparel industry executives with a platform from which to showcase their personalities and share their perspectives on a range of engaging topics, enabling listeners to consider new points of view and plot their next steps.