Episode Summary

Today my guest is Scott Martin. Scott is an ambitiously lazy marketing guru from Canada. He shares his incredible story about growing up in a freaking cold country. He tells how he replaced going to college with real life experience in Hawaii, and how he still travels the world in search of waves and warmth. The story of his epiphany that changed his career path when he got stranded in Miami airport with only $80 in his pocket is well worth a listen.

As a marketing geek myself, our discussion gets a bit nerdy. We talk about his take on sustainable growth marketing, creating online communities and what I would call the holy grail : passive income. This is a must-listen if you are involved in any way with social media, building an online business and growing a sustainable community of followers or clients. If there are any digital nomads listening, this is definitely an episode to save and replay. Even if you’re not a surfer!

Episode Notes

Today my guest is Scott Martin. Scott is an ambitiously lazy marketing guru from Canada. He shares his incredible story about growing up in a freaking cold country. He tells how he replaced going to college with real life experience in Hawaii, and how he still travels the world in search of waves and warmth. The story of his epiphany that changed his career path when he got stranded in Miami airport with only 80 $ in his pocket is well worth a listen. The book he picked up and that changed his perspective career-wise is Awaken the Giant Within by Tony Robbins.

As a marketing geek myself, our discussion gets a bit nerdy. We talk about his view of sustainable growth marketing, creating online communities and what I would call the holy grail : passive income. This is a must-listen if you are involved in any way with social media, building an online business or growing a sustainable community of followers or clients. Zapier is the app he uses to automate his posts on social media. If there are any digital nomads listening, this is definitely an episode to save and replay. Even if you’re not a surfer!

In fact, Scott had so many relevant things to say, I decided to split this conversation into 2 parts.

In part 1 (Episode 4), we delve into Scott’s background, we discuss what it is to be ambitiously lazy, growth hacking, writing a book and his latest startup : Swellness.co, a fitness and nutrition online program that he launched with fitness coach and surfer, Mallory Chapman.

In part 2 (Episode 5), he tells us about the year he decided to take off, with the one and only Tony Robbins (AKA « I am not your Guru » from the Netflix documentary). He explains how this personal development journey helped him pulverize the glass ceiling. We also discuss, how, for years he’s been creating online communities through hashtags (check out what he's doing with Surf Art on Instagram @surfartworld, domains and Facebook groups, and the importance of business models that give back to communities. We also discuss the fine art of coopetition in an online world.

I had a great time recording this episode, Scott is a fantastic storyteller and mind-blowing person to talk to.

Until next week, you can connect with Scott via his Instagram handle @scottmartin_org, through his marketing consultancy Groundswell Marketing www.groundswell.marketing and on Twitter @ScottAdamMartin

Next Monday, on November 5th, Swellness is launching a 6 week surfer strong challenge, so If you would like to join the stoke, you can sign up on http://www.swellness.co The coaches are simply amazing and totally committed to getting their students on the path to becoming surfer strong . Check out the promotional video here

You can also find a copy of these shownotes (with photos!) on Medium

If you would like to connect with me directly, please send an email to hello@theoceanriderspodcast.com. If you liked this episode, please share the love and subscribe to my podcast on iTunes and your listening platform. If you gave my podcast a five star review, that would make my day!

Thank you so much Scott for being such an inspiring guest!

Until next episode, take care, have fun and enjoy the waves!

Ciao!

Imi

About the Show

My name is Imi Barneaud and I am a surfer, a mum and an entrepreneur.

My podcast is a series of weekly conversations with entrepreneurs, creatives, thinkers and dreamers who also happen to be surfers.

We discuss our shared love of surfing and how it shapes career choices and business decisions. In The Oceanriders Podcast, some of our guests have gone for an alternative way of life and strongly believe in downsizing, others however, are creating burgeoning businesses that give them an excuse to stay close to the ocean.

Basically, my guests will tell you their life path and how they have created or landed their dream job: a job that is close to the ocean and that enables them to chase waves.

Join me and my guests every Friday for a new episode.

Until then, take care, have fun and enjoy the waves!

Ciao!